Data Warehouse is Bettertech's business monitoring software (built on a sales information repository) that centralizes information from different entities across distribution channels. It allows you to track commercial performance through Business Intelligence.
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This software offers a varied range of features that contribute to the organization's overall business analysis, integrating data on sales, stock and commercial performance across the different distribution channels.
An extractor is installed at each distributor, within its own information system, sending the sell-out achieved and commercial actions carried out by the sales teams to the Data Warehouse on a daily basis.
Key features:
→Installation and configuration of the extractor for the product range to be extracted and sent;
→Periodic scheduling of information dispatch;
→Code matching and product segmentation;
→Code matching and customer segmentation.
Distributors are independent entities that make up the distribution network, with their own sales teams and their own independent information system.
Key features:
→General distributor analysis;
→Efficiency of its sales teams;
→Performance of sales routes;
→Customers, tax entities, points of sale.
Sales teams and salespeople of each distributor.
Key features:
→Salesperson, sales team, distributor;
→Sales routes;
→Products sold/reference groups;
→Quantities and values.
Customers, tax entities, points of sale to whom products are sold by the different distributors.
Key features:
→Consumption profile by point of sale and tax entity;
→Marketing characterization of points of sale;
→Customer gains and losses;
→Analysis by customer and product segmentation.
Analysis of the commercial performance of products and brands.
Key features:
→Buyers by product/brand;
→Buyers by product family;
→Buyers by reference group;
→Sales ranking by product.
Business trends across the different geographic regions.
Key features:
→Commercial distribution network;
→Points of sale;
→Sales trends;
→Customer gains and losses.
Using the Business Intelligence tools employed by Bettertech, dashboards and reports can be built fully tailored to each organization's analysis needs.
Key features:
→Reporting;
→Dashboards;
→Alerts.
Code matching and segmentation of products and customers is ensured, so that all sales information, once standardized, can be analyzed in reports and dashboards.
Key features:
→Product code standardization;
→Customer code standardization;
→Email notifications to those responsible for products pending segmentation;
→Email notifications to those responsible for customers pending segmentation;
Target management makes it possible to set targets and track, at any moment, each element's position against results. It can control number of visits, number of orders, volume targets, acquisition, referencing, action, coverage or others, and combine these with incentive plans to be awarded.
Key features:
→Target types;
→Commercial structure, distributors, sales teams, salespeople, customers;
→Indicators and quantities to achieve in the period;
→Incentives to award if targets are met.
